WEAR Movement Bracelets are made made from revolutionary pineapple leaf fibers.
On a graphic level, the logo, branding and design of the bracelets was inspired by traditional weaving. The name and logo represent three elements: Water, Earth and Air, and the purpose of the bracelet is to Reconnect to Nature, throughout positive actions towards the environment.
Packaging and display had to be consistent with the message and product, so forested ecological wood printed with water soluble ink is used as a display while recycled paper is used as a brochure/packaging.
Custom font and iconography were created for the logo and branding.
Upon wearing the bracelet, the now "actionist" is to generate three positive actions inspired by the three positive actions that WEAR generates:
Coral photographs courtesy of raisingcoral.com / monkey, bird and spine photographs courtesy of Samara Trails.